AMERICAN football continues to grow its presence in Ireland as the New York Jets join the Pittsburgh Steelers in the Irish market.
The Jets have been granted the rights to build brand awareness and fandom in Ireland, through engaging with fans, hosting events, and developing commercial opportunities in the country.
The franchise does have an Irish connection as their iconic green and white colours were chosen by their former owner Sonny Werblin due to his birthday falling on Saint Patrick’s Day.
The Steelers were granted this privilege in 2023, with their rights extending to the island of Ireland, as their owner Art Rooney II has roots in Newry, Co Down.
The Jets were granted the marketing rights for the UK in 2022, which included Northern Ireland, however, those rights have now been extended to the Republic.
Hymie Elhai, President of the New York Jets, said, “New York and Ireland have deep historical ties and we are thrilled to have an opportunity to connect with the country’s communities.”
The New York Jets notably increased awareness around flag football in the UK, creating more opportunities for young girls by launching the first-ever NFL league for girls in the UK.
“The New York Jets have driven significant impact and growth in the UK through the league’s Global Markets Program since its launch in 2022.
“We are delighted to see them expand their rights and become the third NFL team to make a similar commitment to Ireland,” said Henry Hodgson, general manager of NFL UK & Ireland.
(Video by the New York Jets)
The New Jersey-based franchise can now look to engage with its fanbase in Ireland ahead of the 2024 NFL Draft and through activities in the future with watch parties, community experiences, player visits, and event activations.
The Jet were founded in 1959 and won their one and only Super Bowl in 1969 under the leadership of Hall of Fame quarterback “Broadway” Joe Namath.
The Jacksonville Jaguars also have market access to Ireland, having been granted them in 2023, a decade after they received the rights for the UK due to their owner Shahin Khan’s ties with London soccer club Fulham.
