The north’s number one retail coffee brand Barista Bar has invested £250,000 into a digital overhaul of its consumer offering.
Owners Henderson Foodservice, which launched Barista Bar in 2015 and has since invested £14m in the brand, has developed a new ‘My Barista Bar Rewards+’ app which will digitise its loyalty scheme and streamline communications with users.
Alongside the app, the brand (it sold 12 million coffees in 2023) has also revamped its website and launched a new online store, where shoppers can purchase branded products, reusable cups and merchandise produced in partnership with Ballymena company Ted & Stitch.
Keavy O’Mahony-Truesdale, brand manager at Barista Bar, says they are responding to customer demand and joining top coffee brands with their digitised approach.
She said: “Barista Bar and the way we communicate with customers has evolved over the years, led by their behaviour and preferences.
“This digital approach not only modernises the brand’s presence but will enhance the overall user experience while reinvigorating our loyalty and rewards programme, improving customer engagement and satisfaction.
“We are thrilled to be able to offer this innovative and seamless experience to our valued consumers through the new ‘My Barista Bar Rewards+’ app.”
She added: “Barista Bar’s position in the local marketplace is very strong, and we have announced expansions into Scotland in recent months.
“Our products are available in 444 Spar, EuroSpar and ViVO branded sites in Northern Ireland and 49 Co-Op sites in the east of England, and we have 104 new sites agreed within Spar Scotland stores, the roll out for which commences shortly.”
The all-new My Barista Bar Rewards+ app is available now and has been developed alongside local app developers, Sugar Rush Creative. It is available to download from App Store and Google Play.
